Yesterday was a BIG order day… I had a stack of packages over two feet tall. It was one of those days where the people at the Post Office visibly try to avoid helping me… when I was next in line two cashiers mysteriously had to vanish for several minutes until I had been helped by someone else. You’d think they would be nicer to those of us who keep them in business, but I guess I understand where they’re coming from.
Still haven’t sent out the distro email, mostly because I want to get on top of the Devour release before I get swamped with packing up distro orders and trades. Today I finalized the artwork for the CD face and finally put together the master CD, which was a little more difficult this time because the last track is a 50-minute bonus track full of outtakes, practice tapes, an entire live set recorded from the soundboard and a few other oddities. I still have to give the CD a thorough listen to make sure that it doesn’t skip or do anything else weird, but it’s good to have that off my plate. I also have to design the back cover of the LP jacket, but I’m waiting to see if any good photos come out of Friday’s show. I was thinking that if it takes too long to get those covers I can do 100 screen-printed covers with an alternate design and that would make for a good limited edition. I was going through a bunch of my drawings from high school the other day and found one that would be perfect, I just have to figure out the logistics of having it printed up. Not only would that help us to have something to sell by my goal of August 22 (when we’re playing a show with the Reprobates from Canada), but also that would be a good way to recoup my expenses quickly since I would sell all of those for full retail price.
I also had an ebay coupon that was about to expire so I ordered some canvas bags, which I’m going to screen the Sorry State logo onto. I’ve seen a lot of businesses do this, but no record labels just yet. I think I’m going to sell them for $5 or give them away with distro purchases of $75 or more… perhaps that’ll encourage people to throw a few old releases in their cart to put them over that threshold. Either that or I’ll still be putting groceries in them when I’m a senior citizen. We’ll see.
Finally, I managed to send out promos! My promo list is only about 8 entries long, but I sent the newest releases out to all of them. I’ve always been good about getting my releases to MRR since a review there is so important, and Al Quint gets most of them pretty quickly, but I think I really dropped the ball by not giving more attention to Razorcake. That’s a big magazine that could introduce my releases to a whole different scene, but I just never sent or followed up on promos out of sheer laziness. Being the cool guys that they are, Razorcake even contacted ME about getting copies of the Crossed Eyes single just because they liked it so much. I’ve always felt a little dirty doing publicity work, so I guess that’s why I have such trouble putting real effort into it.
Hours spent on the label in the past two days: about 8
Today was a pretty heavy label day. Since the Devour test presses came in yesterday I went to the copy shop to print the test press covers, and while I was there I did the lyric sheets for the Logic Problem record. This turned out to be a rather frustrating experience. I use a local copy shop because I like to support local businesses whenever possible, but sometimes I guess they just have different priorities than I do. I ran the 300 LP inserts very quickly since they were on the self-serve copy machine, but the Devour stuff took forever. Instead of making foldover paper covers like I usually do for test presses, I decided to basically make a bunch of cheap stickers and use them to decorate the plain white DJ jacket that the test presses came in. I had all the stickers printed on one 8.5×11 sheet, but the guy took forever to locate the sticker paper, then to find a copy machine that would run the sticker paper, then fiddling with the settings on the copy machine so that the image would print without melting the glue. I was in the shop for nearly an hour, though I suppose it was nice to chat with the owner’s WWII-veteran father-in-law who was killing time in the shop. I’m sure that this entire process would have been far, far quicker if I’d gone to Kinko’s, but I guess I should see these things as benefits rather than drawbacks to dealing local.
I finally got home an hour later than expected and starving for some lunch, but there were a shitload of boxes on my side porch so I decided to crack them open. Woohoo! Logic Problem EP covers, which look absolutely awesome, Logic Problem vinyl and more covers for the Koro 7″. I have several outstanding orders for the Koro record so it’s great to get those back in, but clearly the Logic Problem stuff is the focus of my attention, especially since I now have all the parts in stock, making the record officially “out!”
After wolfing down some panzanella leftovers from last night I got to work stickering the Devour jackets while watching an episode of The Colbert Report on hulu.com. I must say that the jackets look pretty darn good.
Later this evening I had about 45 minutes to kill before band practice, so I spent it entering CDs into the Sorry State Records ebay store. I really don’t like ebay because of the ridiculous fees they charge, but I have about four boxes of CDs that I just can’t seem to get rid of… no one buys CDs from my webstore. So, with minimal effort I listed them all on ebay and hopefully they’ll sell sooner or later and I’ll recoup at least part of the money I spent acquiring these useless pieces of plastic.
Had Devour practice from 11PM until about 1AM and while we were all feeling a little lethargic, everyone was STOKED on the test presses. I’m pretty sure that it’s the first time Cody and Dave have been on vinyl, so they were excited, as were 7″ vets Jamie and Matt. I tried to get in touch with Seth and Cam from LP since that 7″ is their first appearance on vinyl as well, but Cam is in the mountains somewhere visiting friends and decompressing. However, Seth drove out to Raleigh to pick up some copies and he seemed way stoked.
All in all, today was one of those days when running a record label is really a blast. I’ve been working on the LP and Devour records for months now, and I’m just starting to see all of my ideas and creativity reach some tangible form that I can present to the outside world and say “I did this.” Very cool.
Hours spent on the label today: about 4